The 2014 Lamborghini Urus is a concept SUV by Lamborghini. The Urus's name comes from the urus, the ancestor of modern domestic cattle, also known as the aurochs.
The 2014 Urus concept was unveiled at the 2012 Beijing Auto Show. Unlike other Lamborghini cars, the Urus does not use a naturally aspirated engine. Instead, it uses a new 4.0L twin-turbocharged V8 engine, which Lamborghini claims is used only by them, eschewing the idea that it is simply a retuned Audi 4.0L V8 used across the Audi lineup and shared with Bentley in the V8 versions of their Continental and Flying Spur cars.
In September 2013, Lamborghini CEO Stephan Winkelmann confirmed the Urus to be a future production car, with plans to put it on the market in 2017 for the 2018 model year. The production version of the Urus will sport various differences from the concept version, most notably the front fascia, mirrors, and engine.
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